Toyota Pokes Fun at the Prius with Superbowl Advert


The controversial Toyota Prius IV is scheduled to go on sale in various markets around the world this year, so what better way to market it than with a humorous Superbowl advert? Toyota's marketing department shows its sense of humour by poking fun at its own product - When four bank robbers discover their getaway car has been towed away, they turn to a conveniently parked 2016 Prius instead. After being surprised by how spacious, fast and agile it is, the Prius chase becomes the top story on the news and shortly afterwards, an international hero! Take a look at the spot below, guaranteed to put a smile on your face!



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